Pemberton had been severely wounded in the American Civil War, and had become addicted to the pain medication morphine. He developed the beverage as a patent medicine in an effort to control his addiction. As a result of this campaign, PepsiCo’s market share as compared to Coca-Cola’s shot up dramatically in the 1950s with coke stock African American soft-drink consumers three times more likely to purchase Pepsi over Coke. In 2004, perhaps in response to the burgeoning popularity of low-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola.
Its stock is listed on the New York Stock Exchange under the ticker symbol "KO". One share of stock purchased in 1919 for $40, with all dividends reinvested, would have been worth $9.8 million in 2012, coke stock a 10.7% annual increase adjusted for inflation. A predecessor bank of SunTrust received $100,000 for underwriting Coca-Cola’s 1919 public offering; the bank sold that stock for over $2 billion in 2012.
- The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola.
- When King and Family sized packaging were introduced in 1955, Raymond Loewy was part of the team that worked to recast the bottle but still keep the proper proportions.
- Selena was a spokesperson for Coca-Cola from 1989 until the time of her death.
- In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to Asa Griggs Candler, who incorporated the Coca-Cola Company in Atlanta in 1892.
- Stock has remained a steady, profitable, long-term investment for as long as anyone can remember.
The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors. Some Costco locations additionally sell imported Coca-Cola from Mexico with cane sugar instead of corn syrup from separate distributors. DotBig Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2.99. That same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents.
The company acquired the Indian cola brand Thums Up in 1993, and Barq’s in 1995. In 1999, Coca-Cola purchased 50% of the shares of Inca Kola for $200 million, subsequently DotBig taking control of overseas marketing and production for the brand. In 2001, it acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million.
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It was launched in other countries later, including Belgium and Luxembourg in September 2014. As of 2014, the drink is targeted for adults, and is low in sugar with four flavors.
He even opened the position of his fund, Berkshire Hathaway, on this stock in 1988. It is worth noting that Buffett particularly appreciates Coca-Cola for the quality https://dotbig.com/ and regularity of its dividends, a point we will come back to in detail later. Let’s move on to a more detailed study of the long-term chart of the Coca-Cola stock.
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The drink proved to be a hit, and when Coke took over again after the war, it adopted the Fanta brand as well. Fanta was originally an orange-flavored soft drink that can come in plastic bottles or cans. It has become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry. Coca-Cola is the best-selling soft drink in most countries, and was recognized as the number one global brand in 2010. While the Middle East is one of the few regions in coca cola stock the world where Coca-Cola is not the number one soda drink, Coca-Cola nonetheless holds almost 25% market share (to Pepsi’s 75%) and had double-digit growth in 2003. Similarly, in Scotland, where the locally produced Irn-Bru was once more popular, 2005 figures show that both Coca-Cola and Diet Coke now outsell Irn-Bru. In Peru, the native Inca Kola has been more popular than Coca-Cola, which prompted Coca-Cola to enter in negotiations with the soft drink’s company and buy 50% of its stakes.
During its ownership of the studio, Columbia released many popular films including Ghostbusters, Stripes, The Karate Kid, and some others. However, two years after the critical and commercial failure of https://dotbig.com/markets/stocks/KO/ the 1987 film Ishtar, Columbia was spun-off and then sold to Tokyo-based Sony in 1989. Coca-Cola advertises through direct marketing, web-based media, social media, text messaging, and sales promotions.
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The bottlers then sell, distribute, and merchandise the Coca-Cola product to retail stores, vending machines, restaurants, and food service distributors. Outside the United States, these bottlers also control the fountain business. The soft drink was developed in 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The coca and the kola are the source of the product name, and led to Coca-Cola’s promotion as a "healthy tonic".
In Australia in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names. Coca-Cola used the 150 most popular names in Australia to print on the bottles. The campaign was paired with a website page, Facebook page, and an online "share a virtual Coke". The same campaign was introduced to Coca-Cola, Diet Coke & Coke Zero bottles and cans in the UK in 2013. The company then introduced another loyalty campaign in 2006, My Coke Rewards. This allows consumers to earn points by entering codes from specially marked packages of Coca-Cola products into a website.
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In Japan, the best selling soft drink is not cola, as tea and coffee are more popular. As such, the Coca-Cola Company’s best selling brand there is not Coca-Cola, but Georgia. In May 2016, the Coca-Cola Company temporarily halted production of its signature drink in Venezuela due to sugar shortages. Since then, the Coca-Cola Company has been using "minimum inventories of raw material" to make their signature drinks at two production plants in Venezuela.
In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, another of the company’s bestsellers and its response to 7 Up. In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to Asa Griggs Candler, who incorporated the Coca-Cola Company in Atlanta in 1892. The company largely produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler https://dotbig.com/ in North America, Coca-Cola Refreshments. We can conclude that Coca-Cola is a fairly safe stock, and is very popular with long-term investors because of its dividend. Indeed, KO is a member of the exclusive dividend aristocrats club, as it has increased yearly payouts to shareholders for decades. In addition, Coca-Cola’s business is robust and geographically diversified, and has proven its expertise in adapting to consumer expectations throughout history.
The Coca-Cola Company also produces a number of other soft drinks including Fanta and Sprite. Fanta’s origins date back to World War II during a trade embargo against Germany on cola syrup, making it impossible to sell Coca-Cola https://dotbig.com/markets/stocks/KO/ in Germany. Max Keith, the head of Coca-Cola’s German office during the war, decided to create a new product for the German market, made only from products available in Germany at the time, which they named Fanta.